Srinivas Madhavam is the founder of AdRyt, a platform-driven BTL advertising and sponsorship engine that connects brands with high-density physical spaces like gated communities, tech parks, and retail hubs. With over a decade of experience in logistics, proximity commerce, and advertising, Srinivas previously built Exprs—a micro-delivery network that redefined last-mile logistics. Now with AdRyt and its AI-powered AdTech suite, he’s on a mission to bring structure, scale, and precision to the offline advertising ecosystem. Srinivas thrives at the intersection of technology, operations, and storytelling, and believes in building from first principles to solve real-world problems.