Preeti is an award-winning marketer and a sales coach on a mission to help brands grow through the power of storytelling. What began as a way to support fauji wife entrepreneurs has evolved into Baksa Tales – a premium marketplace that champions grassroots artisans, makers, LGBTQ+ creators, and social enterprises. Through BT’s flagship initiative Dil Se Duniya Tak, Preeti and Pujita are not just sharing handcrafted stories – they are changing the way people think about gifting. With a strong foundation in gifting psychology and cultural insight, Baksa Tales is redefining gifting as a meaningful, story-led experience.