AI is reshaping enterprises, but most projects still struggle to scale beyond pilots, despite heavy investments. This highlights the urgent need for trust, robust governance, and ethical oversight. As AI’s role expands, frameworks like GREAI (Green, Responsible, Ethical AI) and AISWITCH are emerging as vital guardrails to ensure responsible and sustainable use. Building enterprise-wide confidence in AI requires aligning technology with ethical values and practical standards. This panel will discuss how these frameworks can move AI beyond shelfware, promoting solutions that are not only innovative but also trustworthy, responsible, and impactful for businesses and society.